What Is Brand Identity?

It’s like asking a question to someone, ‘what’s your identity?’. Well, like every human being has a persona of himself that sets him/ her apart from other, brands too have an identity that makes them ‘uniquely them’. If you are trying to equate it with branding, let me stop you there. Undoubtedly, both the terms are better-halves of each other, but conceptually, these two terms are different. 

So, Brand identity, by definition, is the collection of elements that a particular company creates in order to create the ‘right image’ of itself for its customers. While branding is the perception of a particular company in the eyes of the world. 

If you were to compete in a dance competition, you’d do everything to be a part of it. You’d want the other contestants and the judges to have a ‘nice’ opinion about you, but you cannot really feed that in the minds of them. You’d then try to refine your skills, have good interaction with people and put all the efforts to come into their good books. These efforts that you put out to create the desired image in their minds, this is branding. To Get Your Branding Done Right Visit The Link  Smithk Solutions

Now, if you go a little extra, and visit a salon to get a make-over, buy new shoes and clothes, and bring out a completely new ‘you’. The tangible products like the salon, shoes and clothes- these are your brand identity.

How to develop a brand identity?

   Before you go to the tangible parts, you first need to know who ‘you’ as a brand is. You need to have some mission, vision, values, brand positioning, brand personality and brand voice. These will help you position your business in the right place in the market. Before you go out working, you need to know what you are working for. Once you get the ‘elements’ that define your brand, you can go ahead and plant the brand identity. The next questions would be: Why you began the business in the first place? What are your values? Why is your brand special? What makes you better than others? What are the three words that define your brand?

Once you ‘seal’ what you are as a brand, you can work towards building your brand identity. This will help you get out in the market and showcase your products and services to your customers.

 After you know your brand identity, it’s time to propagate the same to the world. The next step is to ‘design’ your brand identity. Here you’d have to decide upon a colour, a font, a design and a logo that would speak of you (uniquely, you) in the market. These will then come in the shape of advertising materials, social media content, merchandising materials and more, and would establish your company as a ‘brand’ in the market.

Once all of these are done, you can go out and place your company in the market. The identity you’ve created would draw the audience and would help you close more and more deals. Once you are established as a brand, the trust in your company would keep growing. Brand identity is the key to ‘branding’.